SISTERS GOT IT IN THE BAG!
Okhtein
Okhtein photographed by Ämr Ezzeldinn
Mounaz and Aya Abdel Raouf, the dynamic duo behind Okhtein, share their journey of building a globally recognized luxury fashion brand rooted in Arab heritage and craftsmanship. From their upbringing in Egypt and their grandmother’s influence to overcoming challenges and embracing timeless design, the sisters celebrate ten years of success. Okhtein represents not just fashion, but a celebration of Arab culture and empowerment. Here, they discuss their philosophies, milestones and aspirations for the future while staying true to their identity.
How has Egyptian culture shaped your identity?
Our identity has been deeply influenced by traditional Egyptian culture, even before we founded Okhtein. Born and raised in Egypt, our daily experiences shaped us—whether it was the streets we walked in, the music we listened to, or the Cairene soundscapes like the calls of “Rubabikya.” Traditional Egyptian handicrafts also played a significant role, such as visits to Khan Khalili, where craftsmen showcased their centuries-old styles and techniques.
What first sparked your interest in fashion?
Our grandmother sparked our love for fashion. She introduced us to vintage styles by sharing her collection from the 60s and discussing trends in textiles and leather. She even designed her own pieces, which inspired us to appreciate timeless fashion. Her passion for fashion still influences us today and we proudly named one of our designs “The Firyal” after her. Sharing our work with her and hearing her feedback is a tradition we cherish.
How did your education influence your journey into fashion?
Although we didn't study fashion design, our education helped us manage the business side of Okhtein, from marketing to communication. Initially, we saw the lack of formal fashion training as an obstacle, but our mother encouraged us to learn through hands-on experience. We started a small studio and collaborated with traditional craftsmen to acquire the skills and knowledge needed to build Okhtein.
How do you manage manufacturing across different countries?
Our wide portfolio includes simple and intricate designs, requiring high standards of craftsmanship. We utilize the strengths of each country, whether it’s specialized machinery in Italy and Spain or traditional skills in Egypt. We also focus on knowledge exchange, sending Egyptian craftsmen abroad to learn, and inviting foreign experts to Egypt to collaborate on traditional techniques like copper engraving.
What is the philosophy behind Okhtein?
Okhtein stands for pride in Arab values and heritage. We aim to develop the Middle Eastern fashion industry while empowering Arab women and embracing our roots. Modernity for us is about honoring traditions, not discarding them. Beyond being a brand, Okhtein is a school where we share knowledge with our team and community, encouraging independence and growth.
Courtesy of Okhtein
What challenges have you faced as a brand?
Balancing delegation and supervision during growth was a significant challenge. We initially struggled to let go of micromanagement but learned to trust our team. Another major challenge is changing perceptions of local brands among Arab consumers. While there’s growing support for regional brands, accessories are still often seen as status symbols tied to international names. This mindset shift remains an ongoing journey.
How do you view Gen Z’s approach to fashion?
Gen Z is inspirational with their conscious shopping habits and love for vintage styles. They balance modern trends with appreciation for the past, which aligns with Okhtein’s goal of creating timeless designs. Although some describe our work as "vintage," we prefer the term "timeless"—fashion that transcends specific trends and periods, much like the bags passed down from our grandmother.
What milestones are you most proud of?
Opening new branches in Riyadh and Dubai is a recent milestone we’re thrilled about, making Okhtein more accessible across the Arab world. Another major milestone is celebrating Okhtein’s 10th anniversary. Through challenges and triumphs, we’ve stayed resilient, and this longevity reflects the loyalty and connection we share with our customers.
Has Okhtein ever prioritized profit over quality?
Never. Quality has always been our top priority. While we’ve encountered occasional quality issues, they were learning opportunities rather than conscious compromises. We continuously strive to improve, using customer feedback to enhance our materials, designs and after-sales services. Profit is important, but our passion for creating high-quality products drives Okhtein.
What inspires Okhtein’s product development and designs?
We collaborate during the initial stages of product development before dividing responsibilities—Mounaz handles creative design while Aya focuses on marketing. Our inspiration often comes from Arab heritage, like traditional motifs and copper engraving. Staying true to our aesthetic identity is essential, and we’ve learned that not every product will appeal to everyone. Instead, we focus on creating pieces that represent Okhtein’s values and vision.
Have you faced conflicts as co-founders who are also sisters?
Like any partnership, we’ve had disagreements, but they were never ego-driven. Early on, our brother occasionally mediated, but over time, we’ve grown better at resolving conflicts. We prioritize personal growth and take responsibility for our challenges, ensuring a strong working relationship.
What advice would you give your younger selves?
Mounaz Abdel Raouf: Don’t dwell on problems or disappointments—focus on the future because everything will pass.
Aya Abdel Raouf: Maintain a better work-life balance to avoid being consumed by work. This would have helped me lead a healthier life and stay connected to what’s truly important.
What are your goals for Okhtein’s future?
In the short term, we aim to solidify our presence in Riyadh, Dubai and other regional markets. Long term, we envision expanding our portfolio to offer complete looks, not just bags. Ultimately, we want Okhtein to endure as an Arab heritage brand for centuries, much like today’s iconic fashion houses.
What new product categories are you exploring?
We’re planning to expand into men’s products, including briefcases, and accessories, alongside fine jewelry. Our miniaturized copper hardware has become jewelry, maintaining Okhtein’s identity while diversifying our offerings. Hearing feedback like “this is so Okhtein” validates our efforts to create products that align with our brand’s unique aesthetic.
Who are your Divas?
MA: Sherihan—her style, character and artistry embody the essence of a diva.
AA: Our grandmother Firyal, or Foofa, for her confidence, humor and impeccable style. She’s my ultimate inspiration.
Courtesy of Okhtein
